Dynamics of Tourist Satisfaction Toward Tourism Villages: A Longitudinal Study in West Manggarai Regency

Abstract

This study examined the dynamics of tourist satisfaction toward tourism villages in West Manggarai Regency between 2022 and 2024. Using a quantitative, longitudinal design, it aimed to identify trends in satisfaction across two data collection periods. Surveys were conducted at Komodo Airport during the same months (August–November) in both years. The instrument was statistically validated for construct validity and reliability, while open-ended responses complemented quantitative findings. Data analysis involved calculating average scores for each indicator and comparing results between 2022 and 2024. Positive differences indicated improved satisfaction, while negative values reflected declines. Findings revealed that visits were dominated by international, highly educated tourists traveling in groups. Overall, satisfaction with tourism village components was consistently categorized as satisfactory in both years, with an upward trend observed. Recommendations for stakeholders include enhancing accessibility, providing adequate public facilities, and strengthening community knowledge and skills to further improve the quality of village tourism experiences.